FREE NOW – Awareness

Taxi drivers were getting seriously fed up with the same question over and over: “Why is mytaxi now called FREE NOW?”
We embraced their frustration with a light-hearted, integrated campaign, that finally gave them a break.
Humorously clearing up the confusion, showing that FREE NOW isn’t just for taxis anymore — it offers all kinds of mobility options in one app.
Problem solved, drivers relieved!

Agency: Jung von Matt SAGA
Client: FREE NOW
Role: Senior Copy