ALDI – Make it Your Christmas

Christmas 2022 was unlike any before, so ALDI needed a campaign just as extraordinary.
At the center of the magic: the iconic ALDI bag. This legendary bag gives its owners the ability to perform magical feats, transforming the ordinary into the extraordinary. With just a wave of the bag, they can summon a perfectly roasted dinner, steaming mugs of cocoa, and everything needed to make Christmas unforgettable.
It’s more than just a bag—it’s a source of festive magic that brings people together and makes the season truly sparkle.

Agency: antoni
Client: ALDI
Role: Senior Copy