Turning a discounter bag into the hero for Christmas:

Christmas 2022 was unlike any before, so, ALDI needed a campaign to ignite the long-awaited Christmas magic. At the center of the it: the famous ALDI bag, enabling everyone to turn the festive season into something truly special: Freshly baked cookies, hot cocoa, or even a beautifully decorated Christmas tree — everything that makes Christmas wonderful could be pulled out of the magic ALDI bag.