ALDI – House Brands

ALDI’s house brands deliver exceptional quality at unbeatable prices – so exceptional, in fact, that they could easily be mistaken for luxury items.
In the campaign film, a clever hostess finds herself facing this misunderstanding, in addition she faces the usual complications of the first meeting between parents and in-laws. Can she still manage to break the ice between both families?

Agency: antoni 99
Client: ALDI
Role: Senior Copy