Being the market leader in plant-based meat alternatives should be enough to be everybody‘s favorite choice, right? Not for Gen Z. They prefer younger, more fresh and modern brands to Germany‘s number one option: Rügenwalder Mühle. So with a media budget only worth a bratwurst, we created the arguably most viral job ad of all time, gave a lucky Taylor Swift fan the night of her life and made Rügenwalder Mühle a part of Zeitgeist and Pop Culture – welcome to the stage, #Wurstpromoter!

This stunt won multiple Awards in 2024 and 2025.