About
Hi!
I’m Max, a Hamburg based Creative Director & Copywriter.
Wondering how I got here? Growing up in Düsseldorf you usually get your high school diploma, study economics, top it off with a master’s degree (abroad of course!) and plenty of doors will open on your path to success.
But I was always more a words than a numbers person, so I tried to escape my fate.
First step: To become a “Media Manager for Digital and Print Media“. But to follow local traditions, I started studying economics right after. I loved the marketing classes, but my aversion for Statistics and Analysis made me swap the lecture halls in Düsseldorf for a dusty basement at Jung von Matt in Hamburg – the city I’ve wanted to live in my whole life. So here I was, learning from the best how to write headlines, create ideas and of course how to stay “unzufrieden” (eager). Soon, I made it out of the dusty basement, to the top floor of Glashüttenstraße 79 (shoutout to everyone who teamed up with me at the kicker table, even though I sucked at first). Being a Junior Copywriter at Jung von Matt sports became my first real job and Hamburg my new home. Since then, I’ve had the opportunity to craft ton of amazing work for brands such as Netflix, DAZN, Amazon Prime Video, adidas Football, FREE NOW, Beiersdorf, ALDI, Rügenwalder Mühle, AIDA, and others, together with fantastic people at agencies like Jung von Matt/sports, Kolle Rebbe, Jung von Matt/SAGA, antoni, häppy, and Serviceplan. „Ok, nice! But what about awards?“ you think?
Don’t you worry, we (not just me) earned a few. But equally important to me is that our work resonates beyond the creative industry – being seen, appreciated, and valued by the people out there, not just clients and juries. It should add to their lifes, be entertaining and inspiring – because that’s how brands and products become more than just something people can buy. In short: If my mom doesn’t like my idea, I haven’t met the brief. No matter what the brief was.
Besides great advertising and my mom, I love good food, gaming, hip-hop & streetwear, football (nur der HSV!), tennis, and of course, my four-legged partner in crime, Loki.
Career:
06/2024 – Present: Creative Director Copy at Serviceplan Group
09/2023 – 02/2024: Creative Director Copy at häppy
06/2022 – 08/2023: Senior Copywriter at antoni
12/2020 – 05/2022: Senior Copywriter at Jung von Matt/SAGA
06/2019 – 11/2020: Copywriter at Jung von Matt/SAGA
01/2017 – 05/2019: Copywriter at Kolle Rebbe
04/2016 – 12/2016: Junior Copywriter at Kolle Rebbe
04/2014 – 03/2016: Junior Copywriter at Jung von Matt/sports
01/2014 – 03/2014: Copywriting Intern at Jung von Matt/sports
10/2013 – 12/2013: Copywriting Intern at Jung von Matt/Elbe
07/2013 – 10/2013: Copywriting Intern at Jung von Matt/365
10/2010 – 03/2013: Bachelor’s in Business Administration at Heinrich Heine University, Düsseldorf
08/2007 – 10/2010: Apprenticeship as Media Salesperson for Digital and Print Media at Verlagsgruppe Handelsblatt
2006: High School Diploma at St. Ursula Gymnasium, Düsseldorf
1987: Born in Düsseldorf
Awards:
Webby Awards 2025 Advertising:
Best Use of Earned Media // Bronze
Eurobest 2024:
Breakthrough on a Budget // Silver & 3x Shortlist
ADC Wettbewerb 2025:
Concept // Bronze
GWA Effie 2025:
Highlight // Bronze
Public Relations // Bronze
THE LOVIE AWARDS:
Marketing, Advertising & PR, Best PR Campaign // Gold
Deutscher Mediapreis 2025:
Media-Idee Markenerlebnis & Event // Gold & 1x Shortlist
Deutscher Digital Award 2025:
Social Media, Social Media Campaign // Silver
Digital Campaign, Cross-Media Campaign // Gold
Deutscher Preis für Onlinekommunikation 2025:
Kommunikation & Strategie, Brand Communications // Gold
Branchen, Ernährung & Konsumgüter // Silver
MAX-Award 2025:
MAX Activation // Bronze
MAX Community // Bronze
MAX Media // Silver
Golden Award of Montreux 2025:
CREATIVE USE OF MEDIA, Best Use of Social Media // Finalist Award Certificate
The Internationalist Awards for Innovation in Media 2025:
A Local Brand or Service in a Local Market with an innovative media solution // Gold
Festival of Media Global Awards (FOMG) 2025:
Best Campaign for a Local Brand // Gold
New York Festivals 2025:
PUBLIC RELATIONS, Best Use, Events & Stunts // Finalist
BCM – Best of Content Marketing Awards 2025:
B2C, Kultur, Entertainment, Kommunikation, Medien // Gold
THE BEST AGENCY 2025:
Only for You // Silver
M&M Global Awards 2025:
Best Campaign led by Event or Experiential //Shortlist
Best Small Budget Campaign // Shortlist
The WARC AWARDS Europe 2025:
Strategic Thinking // Shortlist
Cresta Awards 2025:
DIGITAL, Integrated digital campaigns // Shortlist
Horizont:
Die wichtigsten Kampagnen des Jahres 2020
ADC WETTBEWERB 2019:
Bronze in Film
GWA EFFIE 2015:
Bronze in “Doing Good”