Making the finer things in life available for everybody:

With its bold new campaign, ALDI proves that, even in challenging times, Germany can rely on them to democratize the good life. Offering affordable, yet top-quality food and non-food products, ALDI enables everyone to experience premium living. From fresh regional organic tomatoes to champagne or even an electric hedge trimmer – the discounter brand ensures that quality and value are available to all, making everyday life extraordinary.

Agency: antoni 99
Client: ALDI
Role: Senior Copy