Why a taxi is not a bicycle:

Taxi drivers were getting seriously fed up by passengers asking the same question over and over: “Why is mytaxi now called FREE NOW?” We embraced their frustration with a light-hearted, integrated campaign, that finally gave them a break.
Humorously clearing up the confusion, showing that FREE NOW isn’t just for taxis anymore – it offers all kinds of mobility options in one app. Problem solved, drivers relieved!

Agency: Jung von Matt SAGA
Client: FREE NOW
Role: Senior Copy