Welcome aboard a cruise unlike any other:

There are quite a few cruise lines out there. But how many of them are allowed to call their guests fans?
Once AIDA, always AIDA – those who have already been onboard know exactly why. But what about everyone else?
Our new brand platform welcomes them with a friendly “Hi” and a campaign that captures the unique AIDA feeling in films and visuals: A vacation on AIDA is full of encounters that open hearts and create memories, which guests will rave about long after their time onboard.

Agency: Serviceplan
Client: AIDA Cruises
Role: Creative Director