AIDA – Hi AIDA 💋
There are quite a few cruise lines out there. But how many of them are allowed to call their guests fans – for a good reason?
Once AIDA, always AIDA – those who have already been onboard know exactly why. But what about all the others?
Our new brand platform welcomes them with a friendly “Hi” and a campaign that captures the unique AIDA feeling in films and visuals: A vacation on AIDA is full of encounters that open hearts and leave marks, which guests will rave about long after their time onboard in the form of unforgettable memories.
Once AIDA, always AIDA – those who have already been onboard know exactly why. But what about all the others?
Our new brand platform welcomes them with a friendly “Hi” and a campaign that captures the unique AIDA feeling in films and visuals: A vacation on AIDA is full of encounters that open hearts and leave marks, which guests will rave about long after their time onboard in the form of unforgettable memories.
Agency: Serviceplan
Client: AIDA Cruises
Role: Creative Director