Netflix – My first Binge
“Binge-watching” refers to the addictive behavior of series fans who watch one episode after another when their favorite show is on.
Thanks to Netflix, the word has now achieved cult status. That’s reason enough to put this phenomenon at the center of an integrated campaign that asks fans across various channels: How was your first time Binge?
Copy (EN):
“The best position for the first time?
Upside Down.
Stranger Things”
Copy (EN):
“The best position for the first time?
Side by side on your backs.”
Copy (EN):
“During my first time even the pizza delivery guy came.”
Copy (EN):
“My first time was with Pablo. It was a really crooked thing.
Narcos”
Copy (EN):
“My first time was in jail. With a chicken.
Orange is the new Black”
Copy (EN):
“Size does not matter during the first time.”
Agency: Kolle Rebbe
Client: Netflix
Role: Junior Copy