Vutter! – Fass den Hass: Vorurteile? Zum Fressen gern!
The dog descends from the wolf. So, it must eat meat, right? Well, almost.
Various studies show that vegan dog food can be not only equivalent but actually healthier than meat-based diets.
However, when Vutter! launched its completely vegan dog food on the German market, the internet quickly showed its teeth against vegan diets for dogs. So, we called for four-legged support to dispel prejudices and raise awareness for the new product.
The work won Silver at the Max Award 2025 in the category “Activation”.
Various studies show that vegan dog food can be not only equivalent but actually healthier than meat-based diets.
However, when Vutter! launched its completely vegan dog food on the German market, the internet quickly showed its teeth against vegan diets for dogs. So, we called for four-legged support to dispel prejudices and raise awareness for the new product.
The work won Silver at the Max Award 2025 in the category “Activation”.
Agency: häppy
Client: Vutter!
Role: Creative Director